Advertising by Academic Medical Centers | Archives of Internal Medicine | 3.28.05
Conclusions Advertising to attract patients is common among top academic medical centers but is not subjected to the oversight standard for clinical research. Many of the ads seemed to place the interests of the medical center before the interests of the patients.
The Effect of Physician Disclosure of Financial Incentives on Trust | Archives of Internal Medicine | 3.28.05
Conclusions The public wants information about physician financial incentives. Specific communication styles enhance how this information is conveyed to patients, increasing trust and supporting the physician-patient relationship.
D’oh!