Searching For True Innovators | Forbes | 11.5.07
Mirror, mirror on the wall, who’s the most innovative of them all?
Google?
Apple?
The answer to that question will be measured in the hundreds of millions–hundreds of millions of consumers, devices and eventually dollars–or, more appropriately, some other currency that isn’t falling through the floor.
The type of innovation required in this case goes by the catchy name of “cross-boundary disruption.”
Mirror, mirror on the wall, who’s the most disruptive of them all!